Choose Your Partner

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Now it is time for you to get to work. You have some ideas about the characteristics of the person that you should consider marrying, so you have to determine how to find your future spouse and then convince that person to marry you. If you are waiting to fall in love, have a reality check.That’s a little bit like a company waiting for consumers to find out that it has a great product. It will probably go broke before that happens. Initially,a business has to figure out how to acquire inputs to produce an appealing product. Then it has to determine the customers who might be interested in buying its product and how to convince them to actually buy it.That is exactly what you have to do. If you are single and want to get married, you have to ask yourself: Why have I not found that particular person? Alternatively, if you have found that person, but have been unable to get a long-term commitment, you have to ask yourself why? Finding the right person who wants to marry you is similar to experiences that businesses have buying and selling.In a business setting these two activities are described as purchasing and marketing, and these tasks are usually handled by different divisions with in a company. In your search to find and attract a desirable spouse, you will have to integrate both activities. This process is particularly important because of the Experience Trap. The process of finding a spouse has be come much more difficult and your prior experiences may not have adequately prepared you for finding the person for whom you are searching.The Emotion Trap also continues to be a concern. In a business environment,you are usually exposed to the cost of your choices because they normally involve money. This is less likely to occur while dating. Love can make you focus on the benefits of a relationship, while the costs are often vague—and potentially in or able. Moreover, you also are less likely to be questioned about your romantic decisions by parents or other members of society than would have been the case in the past. At least some of the increase in the divorce rate has to be traced to these two Traps, as too often people marry and then eventually decide that it was a poor decision. So, you want to make sure that you make good decisions.
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